You're Not Doing Analytics. You're Doing Expensive Reporting.

TrueState helps analytics teams go from service desks to the strategic pillar of their business with a battle-tested analytics strategy framework and the world's most capable analytics platform

The analytics industry sets up teams for failure

In analytics, vendors get rich with tools that are easy to build, easy to position and easy to pitch to venture capitalists.

They don't care that you need more people to manage your analytics infrastructure. For them it's a feature, not a bug. If your team manages the whole ecosystem and they just plug in, they don't have to manage as much software and can be more profitable.

After decades of vendors following the same playbook, the analytics industry has become afragmented ecosystem of tools. Something for dashboards. Something for data processing. Something for monitoring. Something for moving the data between everything.

So analytics teams are forced to pick from the pile and build a Frankenstein of a technolgy stack. They end up fighting against their technology and not being fast enough to meet the often insane expectations of the business.

They struggle to hire the right people because the elite talent that can build the solutions they need is scarce, expensive and hard to retain. This talent also doesn't want to be paid peanuts to build dashboards and fight a mess of tools in a mid-tier company.

The default outcome is a sad sort of mediocrity. Dashboards that no one uses and analytics that no one acts on. Executives question the value of analytics and analytics leaders have to take the blame for outcomes they could not control. It's brutal.

Our team has felt this pain first-hand in in-house analytics teams in multinational companies and as consultants at places like McKinsey & Company. After a few too many rounds of burnout, we decided to do something about it.

We started by documenting the process we follow to build a great analytics strategy. We call it TrueState 360 and it's an eight-step process that helps analytics leaders go from a blank page to a prioritised, business-aligned analytics roadmap. This get's teams focused on the right problems, so that whatever they deliver is actually used.

You can find the framework here and for qualifiying buisinesses, we're offering a series of four free calls to walk you through the process and answer any questions you have. You can apply here.

Then we embarked on perhaps the most ambitious project of our careers: building a AI-native analytics platform that covers the entire analytics stack and fights for overworked and undergunned analytics teams. We've embedded our expertise and experience into a highly capable analytics agent and given that agent the world's most complete analytics platfform to use to deliver real analytics solutions for real businesses.

Our customers delegate ad-hoc analytics to their new agentic team member freeing capacity. Then they swap 6 months of painstaking modelling for a few hours of work and a few days of iteration. When they combine it with a great analytics strategy, they go from building unused dashboards to transforming their business with advanced analytics. Their teams change from being a service desk to a respected strategic pillar of their organisation.

Right now we have a limited number of customers we can support on our platform. If you're interested in learning more and seeing a demo, you can do so here.

If you're trying to build a great analytics capability, we'd be honored to help you.

Will Ashford

Will Ashford | Founder & CEO

How TrueState works

Success across the entire analytics lifecycle

Step 1 — Strategy

Know what to build before you build it

Most analytics roadmaps are built around what is easy to measure, not what actually moves the business. TrueState 360 is a process we built from decades of real industry experience to build great analytics strategy.

For eligible businesses, we offer a free 5 free calls walking you through the process of building a great analytics strategy and an in-depth paid service where we do it for you.

This step is optional. For organisations that already have strategic clarity, go straight to Step 2.

Learn about the 360 Engagement →|Read the strategy guides →

Step 2 — Data foundations

Get your data ready to do real work

Great analytics needs solid data foundations. This is even more important when you're building with AI. This step is focused on ingesting your data and cleaning it up in a specific way that makes downstream analytics easier and more reliable. Establishing a common set of analytics conventions and building automated tests make sure you have the trust to proceed with confidence.

See how it works →

Two ways to work on top of those foundations

Path A — AI-enabled advanced analytics

Elite data science capabilities for your team

We've embedded our expertise into an agent capable of building bespoke, high-performance data science solutions. Extensive agent tools, solution monitoring and governance features maximise performance and reliability of your solutions.

See the platform →|Book a demo →

Path B — Self-serve analytics

Ask your data questions in plain English.

For teams that want faster access to insights without the complexity of full model builds. Natural language querying, automated dashboards, and reports that write themselves.

See the platform →

What our customers say

With TrueState our team has both time freed up and insight beyond their experience to work with.

Brave Bison logo
Head of AI and InnovationLondon, UK

With TrueState we've reduced modelling projects from 6 months to just a few days. We're accelerating out analytics journey and delivering value to the business faster than ever before.

Symbos logo
Data science managerMelbourne, Australia

Our mission

World-class analytics for every team

We're building a world where world-class analytics capability is the default for every team, not a luxury reserved for only the largest corporations.

Each phase of our roadmap compounds into a singular goal: software that performs at the level of world-class analytics, that collapses the gap between data and optimal action.

2023 — 2024

Phase I — Core Infrastructure

We invested in dependable ingestion, resilient orchestration, and security that satisfies the strictest operational requirements. With the rails in place, everything we ship now runs on hardened, trustworthy foundations.

Analytics infrastructure overview

Objectives

Security and compliance enterprises can rely on (SOC 2, ISO 27001)

Infrastructure that scales and keeps up with real workloads

Pipelines that stay up and keep data flowing

early 2025 — mid 2025

Phase II — High-Impact Automation

With solid rails underneath, we targeted the repetitive work that buries analytics teams; answering ad-hoc questions, wiring dashboards, and sending the same reports. TrueState now handles the grind so analysts can focus on scaling their impact.

Data visualisation

Objectives

Ask questions in plain English and get answers from your data

Dashboards built from what you ask for, without manual wiring

Recurring reports that write themselves and are ready to share

mid 2025 — Present

Phase III — Super human analytics

We are now training our AI data scientist to operate at the edge of human expertise. The benchmark is simple: outperform elite teams in real data science competitions while providing real operational utility for our customers.

Eagle perched overlooking mountains

Objectives

Data science that learns from what happens in production

Build and iterate on models in minutes, not weeks

AI that can compete with top data scientists on real problems

See the platform →

Frequently Asked Questions

Pick your next step

Learn more about our technology →

See how our platform works and how it can help your analytics team succeed.

Get the strategy guide →

TrueState 360 is a practical framework for building a great analytics strategy.