Managed Commercial Intelligence
Deploy a bespoke decision engine in 30 days. Improve sales performance, reduce churn, uncover expansion opportunities, and recover revenue using machine learning built specifically for your business.
Decision engines
Ranked next best actions for the revenue decisions that matter.
Trusted by leading revenue teams
What we do
TrueState deploys bespoke commercial intelligence systems that help revenue teams decide what action to take next. Choose the outcome you want to improve.
TrueState Acquire
Recommend which opportunities reps should work, what action to take next, and where effort is most likely to change the outcome.
TrueState Retain
Recommend which customers need intervention, what action to take, and where retention effort can protect the most revenue.
TrueState Expand
Recommend which customers to approach, what to offer, and when to act to grow revenue from existing accounts.
TrueState Recover
Recommend which accounts to prioritise, how to segment outreach, and where collections effort can recover the most revenue.
Deployment process
Every deployment follows the same proven process.
Week 1
Week 2
Week 3
Week 4
Outcome: A production-ready commercial intelligence system embedded inside existing revenue operations.
Managed service
Deployment is only the beginning. TrueState continuously retrains, monitors, and improves your decision engines as your business evolves.
Model monitoring
Retraining
Signal expansion
Performance optimisation
Executive reviews
Revenue opportunity