Acquire
Identify the next best actions to maximise close rates, so revenue teams focus effort where it can change the outcome.
TrueState Enterprise
Managed data science and analytics solutions tailored to your organisation.
Deploy a bespoke decision engine in 30 days. Improve sales performance, reduce churn, uncover expansion opportunities, and recover revenue using machine learning built specifically for your business.
Built around your commercial decisions
Live in 30 days
Embedded in your existing workflows
Continuously improved by TrueState
Trusted by leading teams
Decision engines
Put your best commercial decisions on repeat.
TrueState turns the questions your revenue team asks every day into company-specific recommendations, ranked by value and ready for action.
Retain
Identify the next best actions to minimise churn, with the context needed to intervene early and effectively.
Expand
Identify the next best actions to maximise cross-sell, from which accounts to approach to what to offer next.
Recover
Identify the next best actions to maximise recovery, prioritising effort by likelihood, value, and context.
How it works
Live in 30 days
A focused path from your data and commercial context to a decision engine your team can use every day.
Week 1
Connect and map
Connect your data sources, map the commercial workflow, and define the decisions and outcomes that matter.
Week 2
Build and validate
Build a company-specific decision engine, validate its signals, and quantify the opportunity in your data.
Week 3
Embed and configure
Put recommendations into the workflows your team already uses, with the right context, owners, and actions.
Week 4
Deploy and optimise
Deploy the system, train the team, and start improving performance with every new signal and decision.
Managed intelligence
Commercial Intelligence, Continuously Improved
The system gets better as your business changes. TrueState monitors the models, expands the signals, and keeps the recommendations connected to performance.
Model monitoring
Keep a close eye on model performance as your business changes.
Retraining
Refresh the system as new outcomes and better signals become available.
Signal expansion
Extend the decision engine as new data and opportunities emerge.
Performance optimisation
Tune recommendations against the commercial outcomes you care about.
Specialised machine learning
Purpose-built models that uncover what matters most.
Managed for outcomes
We run the systems, so you get results faster.
Built for impact
Focus on the opportunities that move the needle.
Secure by design
Enterprise-grade security and governance, built in.
A broader path
Need something more bespoke?
If your highest-value opportunity falls outside these revenue decisions, we can scope a custom engagement through TrueState 360, from strategy and use-case selection through to implementation.
The next decision