Start here — if you've been asked to fix analytics

Step 2 of 4

The first 30–60 days

  1. Pick the decisions. What 3–5 decisions, if made better, would move the business most this quarter?
  2. Define success. What does “better” mean for each decision, and how will you measure it?
  3. Map what exists. What data already exists, and what is missing or unreliable?
  4. Find the owners. Who will act on each output? If no one owns it, do not build it.
  5. Agree the sequence. Choose quick wins that build trust, then invest in the blockers for higher-value work.