TrueState Acquire
Identify the next best actions to maximise close rates.
Recommend which opportunities reps should work, what action to take next, and where effort is most likely to change the outcome.
Trusted by leading revenue teams
Commercial problem
The decision is too important for guesswork.
Sales teams have more opportunities than capacity. Reps rely on habit, recency, and instinct to decide where to spend time, while revenue leaders struggle to see which deals are most likely to move.
Commercial impact
A measurable revenue outcome.
TrueState Acquire improves sales performance by turning pipeline data into ranked next best actions that maximise close rates.
What it does
A decision engine for the revenue decision.
Ranks open opportunities by next best action priority
Identifies deal risk before it appears in forecast reviews
Shows which accounts need action now and why
Gives leaders a clearer view of pipeline quality
Deployment process
Live in 30 days
Every deployment follows the same proven process, adapted to the decision your revenue team needs to improve.
Week 1
Connect and map
- Connect data sources
- Map commercial workflows
- Define success metrics
Week 2
Build and validate
- Build company-specific decision engines
- Validate signals
- Measure opportunity
Week 3
Embed and configure
- Integrate recommendations into existing workflows
- Configure dashboards
- Operationalise outputs
Week 4
Deploy and optimise
- Deploy
- Train users
- Begin optimisation
Example ROI
10-25% close-rate uplift
A $40M pipeline with a 20% win rate creates $8M in won revenue. A 10% relative lift adds roughly $800k in annual revenue before any increase in lead volume.
Commercial intelligence