TrueState Expand
Identify the next best actions to maximise cross-sell.
Recommend which customers to approach, what to offer, and when to act to grow revenue from existing accounts.
Trusted by leading revenue teams
Commercial problem
The decision is too important for guesswork.
Expansion revenue is often hidden inside the customer base. Teams know there is opportunity, but they lack a clear system for matching the right customer to the right product at the right moment.
Commercial impact
A measurable revenue outcome.
TrueState Expand helps teams grow account value by turning customer history into ranked next best actions for cross-sell and upsell.
What it does
A decision engine for the revenue decision.
Identifies customers with high expansion potential
Recommends the next product or service to offer by account
Prioritises outreach by expected commercial value
Shows leaders where expansion revenue is concentrated
Deployment process
Live in 30 days
Every deployment follows the same proven process, adapted to the decision your revenue team needs to improve.
Week 1
Connect and map
- Connect data sources
- Map commercial workflows
- Define success metrics
Week 2
Build and validate
- Build company-specific decision engines
- Validate signals
- Measure opportunity
Week 3
Embed and configure
- Integrate recommendations into existing workflows
- Configure dashboards
- Operationalise outputs
Week 4
Deploy and optimise
- Deploy
- Train users
- Begin optimisation
Example ROI
Expansion pipeline found inside existing accounts
A $20M customer base with a 15% expansion pool contains $3M in potential account growth. Converting 20% of that pool creates roughly $600k in revenue.
Commercial intelligence