TrueState Retain
Identify the next best actions to minimise churn.
Recommend which customers need intervention, what action to take, and where retention effort can protect the most revenue.
Trusted by leading revenue teams
Commercial problem
The decision is too important for guesswork.
Retention teams often see churn too late. Account health lives across CRM activity, usage, payments, support, and relationship history, but teams need one clear view of where revenue is at risk.
Commercial impact
A measurable revenue outcome.
TrueState Retain protects recurring revenue by turning customer signals into ranked next best actions that minimise churn.
What it does
A decision engine for the revenue decision.
Prioritises customers by churn risk and actionability
Surfaces early warning signals from commercial history
Recommends which accounts need executive, sales, or service intervention
Tracks whether retention actions improve outcomes
Deployment process
Live in 30 days
Every deployment follows the same proven process, adapted to the decision your revenue team needs to improve.
Week 1
Connect and map
- Connect data sources
- Map commercial workflows
- Define success metrics
Week 2
Build and validate
- Build company-specific decision engines
- Validate signals
- Measure opportunity
Week 3
Embed and configure
- Integrate recommendations into existing workflows
- Configure dashboards
- Operationalise outputs
Week 4
Deploy and optimise
- Deploy
- Train users
- Begin optimisation
Example ROI
Preventable churn surfaced earlier
A business with $25M in recurring revenue and 12% annual churn has $3M at risk each year. Preventing 20% of that churn protects roughly $600k in revenue.
Commercial intelligence